Values

A passion for berry excellence, and the expertise to deliver all year round

Our promises

We promise

To ensure honesty and openness in all our commercial dealings.
To consistently demonstrate our passion for quality and continuous improvements of our year round offer of the best eating berries and stone fruit.

Our values

Honesty
Openness
Passion
Quality
Respect
Expertise
Responsibility

 

Our mission

To delight consumers and drive exciting category growth year round for our customers by delivering a full range of top quality berries, cherries and plums direct from our grower owners and other innovative producers around the world.

We will do this through a fair, efficient and sustainable supply chain, maintained by optimising returns, constantly innovating and providing excellent value services to growers.

Our vision

To be Britain’s premier soft and stone fruit supplier.