A passion for berry excellence, and the expertise to deliver all year round
To ensure honesty and openness in all our commercial dealings.
To consistently demonstrate our passion for quality and continuous improvements of our year round offer of the best eating berries and stone fruit.
To delight consumers and drive exciting category growth year round for our customers by delivering a full range of top quality berries, cherries and plums direct from our grower owners and other innovative producers around the world.
We will do this through a fair, efficient and sustainable supply chain, maintained by optimising returns, constantly innovating and providing excellent value services to growers.
To be Britain’s premier soft and stone fruit supplier.