Berry Gardens News

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British Cherries

26th July 2016

“Over the last few years we have seen many growers investing in orchards and trialling different growing methods to meet the growing demand by customers for consistent quality”, say Alastair Brooks, Berry Gardens Growers Chairman.


“This year has been no different, and in addition our growers are starting to invest in state of the art grading technology which ensures the best quality cherries are delivered to stores. With our members increasing production and the addition of two new significant cherry growers, Berry Gardens will represent around 70% of UK cherry production for multiple retailers, which is testament to the great service and market access we provide.


Nick Marston continues, “although the weather has not been on our side this year the maturing of new varieties and the assistance of new technology will ensure consistent quality and taste. This year Berry Gardens has also seen the first commercial volume of Sequoia® cherries with outstanding BRIX levels at 22. As an early variety it has the flavour of a mid-season variety”.


The cherry market is valued at £125 million1 with 10% growth year on year. Penetration and frequency of purchase remain static (2015 at 39.9% vs 2016 at 40.1% and penetration 4.7 times a year in 2015 vs 4.6 times a year in 2016), however significant volumes of sales are at farm gate and therefore unaccounted for.

-ENDS-


For media enquiries and images please contact – Janine Hatfield, Communications Manager, Berry Gardens Ltd. Tel: 01892 838800. Email: jhatfield@berrygardens.co.uk

Notes
1 Kantar Worldpanel market share data for 52 weeks prior to week ending 19th June 2016

 

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